Branding Your Business
is important to every business today. Even small town businesses cannot exist without at least local branding. It's really a simple process to implement if done right and you have the experience of establishing businesses online as we do.
The first step to branding is to establish a consistent (NAP) Name Address Phone number. Having consistent contact information on all listings is critical to having even a local level of branding. Which translates to more customers finding you when they search for businesses "near me." Which is now the number one search phrase on mobile devices.
The next step in branding is to have a social impact. Be sure when you create any kind of content that it is visible. The more visible, the more power it has. That power translates into more profit in your pocket, which is ultimately the goal of branding.
Next step in branding, we look at who you associate with online. Known as "influencer alliances," having the right influencers associated with your brand, adds credibility also known as gravity to them, which makes them important to anyone who may be looking to buy from you. Online associations are an ongoing process that needs constant attention and adjustment.
Then we look at the Video Influence of your brand. To get Video Influence you need to have several minutes of watched video, which in turn gets you some traction with your target audience. Educational or instructional videos carry the most weight, which is why that is the type of videos we suggest you make and coach our clients to make. We Provide scripts and graphics to help make training videos look professional.
So now you have the basic steps of the process, you can begin to work at building your own brand. Be sure to get it right because getting it wrong will get you the kind of attention you don't want and worse yet, give your competition an unfair advantage. We suggest you leave your competition in the dust and give us a call for a quick quote.